We Help dance studio owners

THRIVE & SURVIVE with an

all-in-one platform

that cuts admin time in half, saves you money, boosts student enrolments and

grows your income with ease

Created by Deborah Laws

A respected dance business coach, former studio owner, examiner and now business strategist

80% pre-built & done for you

Fully customisable

Easy to use

Tried & tested by studio owners

This IS Everything your dance studio needs
for your Business to succeed.

After this, managing your dance studio any other way simply won't make sense.

Do You want more students

& a beautifully designed easy & seamless system to manage your enquiries?

How about pre-built systems

for advertising & selling you summer school, parties, workshops & other events?

Free website all built & designed

for you by Deborah Laws!

Now let's throw in access to

a community of like minded studio owners using the software called "Backstage" a place to connect & inspire each other.

YOUR BUSINESS ESSENTIALS

Managing enquiries has never been easier!

All messages & enquiries pulled to one place (emails, WhatsApp*, text, social media)

*Whatsapp incurs additional fees

Use our pre-built fully automated emails, follow ups and tracking

All customizable to your brand. Never again will an enquiry fall through the cracks.

Track conversions, follow-up campaigns, measure your numbers & figures

See where things are going wrong.

YOUR BUSINESS ESSENTIALS

Managing enquiries has never been easier!

All messages & enquiries pulled to one place (emails, WhatsApp*, text, social media)

*Whatsapp incurs additional fees

Use our pre-built fully automated emails, follow ups and tracking

All customizable to your brand. Never again will an enquiry fall through the cracks.

Track conversions, follow-up campaigns, measure your numbers & figures

See where things are going wrong.

Websites

Get started with two professionally pre-built websites crafted using Deborah’s proven expertise to help you attract and convert new students. Each site is designed to connect seamlessly with your Google Ads, Facebook Ads, and analytics, so you can track traffic and performance with ease.

Landing Pages & Sales Pages

From guest trials to summer school to events – you’ll have ready-to-go landing pages for each key offer. These pages are designed to sell and are linked to a full booking system and real-time analytics so you can measure success at a glance.

Each one comes with:

A complete email campaign to drive sign-ups
A confirmation sequence once they book
Plug-and-play social media posts to promote the offer
A layout that’s easy to customize for your brand

All you need to do? Add your branding, photos, and copy – the rest is already taken care of. Everything’s done for you – just personalize and launch.

Create amazing Websites and landing pages in minutes

Surveys

3 surveys done for you

1 x new students
1 x current students
1 x after your show

All fully customizable or create your own from scratch!

Community Parent Hub

Think of this like your own private Facebook group – but fully owned by you, inside the Dance Business Solutions (DBS) platform. It’s a smarter, more professional way to stay connected with parents and build long-term trust.

You’ll have one central place where parents can stay informed, engaged, and even shop – all in one branded hub.

Here’s what your Community Parent Hub includes:

A private, branded space for your studio inside DBS
Ability to post announcements, updates, and behind-the-scenes content
Upload newsletters, studio videos, class manuals, and more
Sell digital content like online classes or replays
Sell studio merchandise right inside the hub
No algorithm – parents never miss an update
Integrated with your email and SMS tools inside DBS
Fully mobile-friendly and easy for parents to access

Private Booking

Using your calendar, parents can book a lesson, chat, point shoe fitting, whatever you need. Even take pre-payment with booking, send them a confirmation & send reminders so they never miss another appointment/lesson again!

Reviews

Dance Business Solutions pulls all your reviews into the system. It will send requests to current or new pupils to review with direct links - You do nothing!

Sell tickets

Create a landing page to sell tickets to your event, set the number of tickets you want to sell, stop sales when you are sold out!

AWARD WINNING SUPPORT

24 hour, 365 day support - Any day and hour support will be available to help & if they can't they will jump on a Zoom call with you!

Even more!

Weekly live "Backstage Tour"
Ask for help, get shown how to, find out what others are doing inside the system. Get that friendly support from my team as you fine tune & develop your system.
Tuesdays 10-11am

PRICING

Studio Essentials

£120/m +vat

(Dance Business Lab members £90)

Package includes:

Enquiry to enrolment system
2 x websites to choose from
3 x sales pages for Summer Schools, Parties or Workshops
Automated review collection emails
3 x surveys done for you
All Social media and emails pulled together
Community hub for parents and team to communicate

PLUS

Show tickets funnel
Special Offer funnel (think special Black Friday Offer)
Monthly automated emails for your current students (for retention and engagement)
Over 100 Social media templates to use and schedule for your socials
Newsletters templates
$10 monthly credit for SMS, Phone & Email usage
- Eg: 5000 emails per month, 3000 texts, 300 mins of Phone calls
Access to the weekly Backstage Tour session - live help sessions with our trained team
Access to the Rehearsal Room - support and inspiration from other DBS users

JOIN NOW

Studio Foundations

£90/m +vat

(Dance Business Lab members £70)

Package includes:

Enquiry to enrolment system
2 x websites to choose from
3 x sales pages for Summer Schools, Parties or Workshops
Automated review collection emails
3 x surveys done for you
All Social media and emails pulled together
Community hub for parents and team to communicate
Access to the weekly Backstage Tour session - live help sessions with our trained team
Access to the Rehearsal Room - support and inspiration from other DBS users

JOIN NOW

LIFETIME ACCESS - FIRST 20 PEOPLE ONLY

£1500

(payment in full)

JOIN NOW

JOIN THESE SAVVY STUDIO OWNERS

"The templates have been a game-changer for me and have saved me hours creating my own! Very easy to rebrand so giving me time to concentrate on content and not get bogged down on design!"

Lisa Evans

"The template is AMAZING! It takes a lot of the design/set up work out of the equation so you just have to add your info. I’m actually excited about doing this type of admin! "

Philippa Jennings

"Whilst I have tweaked the templates over the years to suit my business, knowing that they came from a business expert really helped me with structure and to build my confidence."

Kim Don

"I really had no idea how to re-vamp my school. I felt completely stuck in a rut. Thanks to Deborah I have just successfully had the biggest in-take in years! My schools future is much more positive and I feel full of inspiration."

JOANNE SUTHERLAND

"For anyone wanting to grow their school, or wants to understand how to market their business effectively, you NEED Deborah Laws in your life. I met Deborah a year ago and she has changed my business life for the better. I, like so many, am a bit of a dinosaur when it comes to IT and social media, Deborah coaches you through the process in easy bite size pieces to help you reach your end goal."

Christine Phillips

"We have used the Dance Business Solutions Newsletter templates, these were a game changer for us in our busy dance school. They are beautifully designed and so easy to use, all we have to do is add in our own content. Another great buy from Dance Business Solutions"

Sarah Elsom

Can I cancel at any time?

Yes, you can cancel your account at any time, with a minimum of 14 days' notice.

What if I struggle to do this myself? Can I pay someone else to do it for me?

Yes we have some 'done-for-you' onboarding packages but you will still need to give us some content/information - email [email protected] to discuss.

If I don't wish to use the content that's pre-built can I add my own easily?

Yes 100% the pre-built content is there as a guideline using Deborah's expertise but we'd like you to change it, make it your own, add to it or take away from it.

Can I add in my own colors, logo & branding?

Yes the whole system is completely customizable!

Does this replace my current CRM?

This is not designed to be used instead of your regular Dance School Software where you do your invoicing, registers, keep parent data etc... But it does do EVERYTHING else.